History
19th century: the beginning
The young entrepreneur Manuel María González started his career in the world of a wine as a trader, working with Juan Bautista Dubosc and Francisco Gutiérrez de Agüera. However, his company grew successfully so quickly that he soon deemed it necessary to become involved in production too. He did so with the help of his maternal uncle, José Ángel, who taught him everything he knew. He named the very first solera “Tío Pepe’s Solera” in his honour. This was the origin of the legend of the world’s most famous Fino, which in 1854, after just 20 years, became one of the leading players in and first exporter of Sherry, a privileged position that it would keep for a long time.
An international legend that was bolstered by the sending of the first bottles of Tío Pepe to the United Kingdom on the advice of Robert Blake Byass, the company agent in England who Manuel María sent a letter to with the recommendation of selling an “exceptionally pale” wine. The successful uptake of the wine led the two businessmen to form a partnership to promote exports.
20th century: diversification
Although the first brandy dates back to 1844 and has been exported from the very beginning, the golden age of this “burnt wine” would come some time later. In 1927, the brandy ageing area was expanded with the building of the San Pedro Nolasco winery and six other wineries in the same part of Jerez. However, it was in 1951 that González Byass’s most select brandy was launched: Lepanto.
Product diversification didn’t stop with brandy. González Byass branched out first into Cognac, purchasing a distillery in France, and then into Anisette, purchasing the Chinchón producer in 1969, the first anisette and liqueur distillery in Spain and the only one to hold a protected geographical indication, signalling the start of our move into the world of spirits.
The permanent search for new products and sustainability led to the creation of the first private wine research centre in Spain in 1955, CIDIMA (Quality, Investigation, Development, Innovation, and Environment), which in the space of a few years would reveal the main factors in determining quality and is the birthplace of numerous product innovations as well as environmental protection measures. Subsequently, they would take their first steps into La Rioja, as part of Beronia, one of their most emblematic wineries today, and in Catalonia, with purchase of Vilarnau cava in Sant Sadurní d’Anoia, which produces Penedés cavas and wines.
21st century: internationalisation
At González Byass we have stayed true to our roots whilst also moving forward to offer the best wines and spirits all over the world. This commitment has seen us grow to 14 wineries in Spain, Chile, and Mexico, as well as a range of prominent spirits.
Accordingly, the 21st century began with the acquisition of Finca Moncloa, where the old traditions of making quality red wines in the province of Cadiz are kept alive alongside the recovery of the forgotten indigenous variety, Tintilla de rota, and then continued with the acquisition of the Croft, Viñas del Vero, and Pazos de Lusco wineries.
Following the innovative spirit of the founder of González Byass, we built the Finca Constancia wineries in the heart of the province of Toledo.
In recent years we have purchased Veramonte in Chile, Pedro Domecq in Mexico, and our latest acquisition, Dominio Fournier, in the heart of the Ribera del Duero. Over this period we have increased the spirits family through the creation of our premium gin ranges, The London Nº 1 and MOM, and Nomad, our whisky made and aged in Scotland and finished in Jerez.
Mision
We offer winemaking diversity and premium spirits
Our portfolio contains Spanish, Chilean, and Mexican wines, and premium spirits with the standout characteristics that make us market leaders.
Client and consumer-focused
We target our actions at ensuring our consumers can enjoy exceptional brands and experiences by offering wide, agile, and accessible distribution that is adapted to the nature of every market. That’s why we have our own distributors and we work with agents who enable us to maximise the value we provide to our shareholders, employees, clients, and consumers.
We believe in people
As a global company with over 900 employees in Spain, the United Kingdom, the United States, China, Mexico, and Chile, we blend enthusiasm, hard work, and belief so that we can all feel part of the family. We firmly believe in diversity and individual development and that is why we promote the development of our collaborators.
5+5 Caring for the Planet
The “5+5” campaign stands for the five generations of the family who have led the company to the present day and the next five who will continue with the mission into the future .But “5+5” is about much more than that: it stands for our level of commitment to caring for the environment through the responsible use of resources, sustainable practices, and the improvement of the socio-economic environment which we feel a strong bond and commitment towards due to our traditions.
Awards
The hard work and quality of González Byass has been recognised with numerous awards, including first place in Spain and third in the world in the World Association of Writers and Journalists of Wines and Spirits’ (WAWWJ) “100 best wineries of 2017”, the Verema Award, Femmes et Vins du Monde, Mundus Vini, the Wine Star Awards, and the World's most Admired Wine Brands, some of which have been awarded every year since 2015.