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For the second consecutive year, the Seville tram dresses the feria way. Tío Pepe has adorned it with a wide-brimmed hat and Andalusian polka dots, which merge to provide scenes typical of the greatest springtime feria in Seville. A great visual impact and pure beauty are the main features of this year’s design, with which Tío Pepe celebrates the Seville Fair with its own style.
Until April 25, tram users will enjoy an original and creative advertising campaign, which adds lively colours and blows a festive air into the city upon the Guadalquivir. This is a proposal to discover the best moments to enjoy Tío Pepe, a fino sherry that is the perfect accompaniment to a wide variety of dishes as well as the ideal drink for parties, celebrations and toasts of all kinds.
Some of Seville’s unique locations, such as the Cathedral of St. Mary of the See and La Giralda, will witness a very special traveller: the polka-dot tram with a Tío Pepe hat. The perfect Andalusian ambassador is bound to be the star in thousands of snapshots of the streets of Seville.