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González Byass updates the image of its flagship sherry wines

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González Byass has decided to renew the image of its top-end wines: some of the most emblematic sherries made by a House that is leading the #Sherryrevolution across the world. This way, we will soon see Amontillado Viña AB, Oloroso Alfonso, Palo Cortado Leonor and Néctar PX with a more elegant, stylish appearance.

In the new presentation, the name of the winery is further highlighted and the capsule crowned by a strip silk-screened in gold. The lower part displays the emblem of the House, "Tío Pepe, as well as 1835, the year it was founded. These improvements add a modern touch to the brand and reinforce the pride of belonging to a Family of Wines with 180 years of history. 

Additionally, the capsule will present a more homogenous colour. Dry wines will be distinguished by a burgundy hue whereas sweet wines will display a mixture of gold and black. The same colour code has been applied on paper labels, with a darker shade for the sweeter wines.

This change in packaging will help to widespread the diversity and wealth of sherry wines, as well as reaffirm González Byass’ firm commitment to these unique wines which, today, wear a more elegant look.

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