The London Nº1, at its peak

The London Nº1 unveils its new image to celebrate its best moment. Unconventional and cosmopolitan, this unmistakable premium gin reflects the beat of London, the city in which it was born in 2006. The history of the British capital –in constant change and progress, and always teaming with life and movement– is part of The London Nº1’s essence. Both –gin and city– are driven by an inescapable energy, marking this gin beat that makes them unique. The Big Ben strikes the hours in London, just like The London Nº1 sets the pace. This way, the London Nº1 adapts its present shape to a new era, yet preserves its essence and exquisite recipe of 12 botanicals, as well as its traditional making process and its genuine and distinctive turquoise blue colour. The London Nº1 now has a renewed, more sophisticated and elegant image, featuring the famous Tower Bridge, one of the unmistakable landmarks of the great city by the Thames. Lovers of gin will not be able to resist The London Nº1’s magnetism –now with a renewed image.