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Tío Pepe sponsors We Love Flamenco, the most flamenco fashion show. Between 12 and 17 January, over 60 fashion firms will display their flamenco-inspired collections to wear in 2016 through 44 different shows.
Designers and fashion lovers will attend this event, which will have a VIP area called Kissing Room Tío Pepe, the space where guests will share their impressions on the different parades while they hold a glass of Tío Pepe: a fino with a soul of its own, full of light and flavour.
There, a venenciador(or sherry pourer) along with several Tío Pepe girls will welcome all attendees, who will enjoy a glass of freshly poured Tío Pepefino at the beginning of each show.