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González Byass has announced its exclusive distribution agreement in the Spanish market for the Whyte & Mackay (W&M) brands, a leading global company in the production and distribution of premium spirits. This renowned Family of Wine and Premium Spirits, founded in 1835 in Jerez and currently led by its 5th generation, will be in charge of distributing such prestigious malt whiskey brands as The Dalmore and Jura.
Founded in 1881, Whyte & Mackay bases its philosophy on excellence and the pursuit of the highest quality in all its products. These are the very same pillars that support González Byass, which has found in these whiskeys the ideal product to expand its offer in Spain. Both companies have actually been collaborating for over 100 years, when the Mackenzie family, founder of The Dalmore distillery, saw in González Byass's sherry casks the perfect choice for the aging of their legendary whiskey.
Verónica Amago, European Director of White & Mackay, points out that: "2017 represents the beginning of a new stage for Whyte & Mackay in Spain. We take a new course now with González Byass, a very well-known house to us which shares the same vision as our company. We are confident that together we will consolidate all our brands at a national level, and we will be able to increase our presence in the Spanish territory.”
As regards the new agreement, Juan Carlos Zorío, Commercial Director of González Byass, states: "We thank Whyte & Mackay for their trust in González Byass to develop and make grow together such important and widely recognised brands in the world of whiskey as the one it has in its portfolio. This announcement now joins our two previous distribution agreements, which incorporated Nicaraguan rum Flor de Caña and Champagne Deutz.”
The agreement took effect in January 2017.
About González Byass
González Byass is a family winery founded in Jerez in 1835 and dedicated to the production of wines and spirits. Such well-known brands as Fino Tío Pepe, wine jewels such as Noé, Apóstoles and Brandy Solera Gran Reserva Lepanto have positioned González Byass as one of the main wineries in the world. Tradition, research, sustainability and the search for the highest quality are the pillars on which González Byass has focused its efforts, backed by almost two centuries of experience.
Throughout the last decades, González Byass has become a genuine Family of Wine, by incorporating wineries from some highly emblematic areas that faithfully represent Spain’s wine diversity. Among them, Bodegas Beronia –Qualified Protected Designation of Origin Rioja, Viñas del Vero –PDO Somontano, Cavas Vilarnau –PDO Cava, Finca Constancia –Vino de la Tierra Castilla, Finca Moncloa –Vino de la Tierra Cádiz, Beronia Verdejo –PDO Rueda and Pazos de Lusco –PDO Rías Baixas. In 2016, the company made the leap to the New World with the incorporation of Chilean family winery Veramonte.
González Byass completes its range of products with vermouth La Copa, anisette Chinchón de la Alcoholera, fruit liqueurs Granpecher and Granpomier and high-end distillates such as Nomad Outland Whiskey, vodka Druide and gins The London Nº1 and Mom. It also distributes, exclusively for the national market, Nicaraguan rum Flor de Caña, champagne Deutz and the exclusive single malt whiskeys The Dalmore and Jura, made by Whyte & Mackay.
About Whyte & Mackay
Whyte & Mackay was founded on the quays of Glasgow in 1881 by James Whyte and Charles Mackay, who expanded the business by producing some of the most prestigious and respected whiskey brands in the world.
Their extensive and highly awarded portfolio includes such prestigious malt whiskeys as The Dalmore and Jura, as well as Whyte & Mackay Blended Scotch Whiskey, Glayva, Harvey's, and Terry Centenario Fundador.
Whyte & Mackay Group Ltd, based in Glasgow for more than 170 years, employs more than 470 workers worldwide, has 5 own distilleries and a leading bottling plant in Scotland. It is the fifth Scottish whiskey producer in the world, and its products are distributed in more than 50 countries. Whyte & Mackay currently belongs to Filipino group Emperador Inc.