Family company González Byass has recently summoned 85 distributors to its central winery in Jerez, with the aim of sharing views on the situation in the wine sector. Pedro Rebuelta, Vice President of González Byass, and Juan Carlos Zorío, Director of the National Sales Division, have summarised the situation of the company and the future challenges of this Family of Wines, which are based on the strengthening of relationships with distributors and innovation through the development of new products.
The importance that González Byass attributes to even stronger relationships with its distributors involves becoming genuine partners. Only by working closely together, cooperatively and with full confidence, can the world of wine be brought closer to consumers.
Under the name "González Byass: a Passion for Distribution", this convention marked a milestone in the history of the company. On this day, the company repeatedly stressed its commitment to innovation. Developing and launching new products that meet consumer demand is one of the strategic mainstays of the Jerez-based winery, whose innovative spirit has been present ever since its founding in 1835. Accordingly, Beronia Rueda and spirits Mom –the new London gin, smooth and rebellious– and Nomad Outland Whisky – Scottish character and Andalusian soul– were the true stars of the event.