Carnival music is heard all across the city,while its streets are flooded with joy: the Cadiz Carnival has begun and Solera 1847 will be the "wine of the Carnival". Thousands of tourists will flock to this festival, unique in the world, over which this sweet oloroso will be featured in the campaign "Solera 1847, your passport to the Carnival of Cádiz 2016".
Solera 1847 will encourage visitors to enjoy the wit and charm of Cadiz locals by informing visitors about the main carnival locations, proposing challenges for top Carnival goers and making culinary suggestions. The keys to enjoy this unique event will be available via digital displays located throughout the city, as well as with the Solera 1847 girls, who will provide passports with useful Carnival information.
Moreover, Solera 1847 will circulate the story of a "Guiri" (colloquial Spanish for “foreigner”) who, after a long tripoverseas, has finally reached Cadiz and is willing to enjoy its top festivity. He knows nothing about the carnival or the city, but he is determined to find out about them...