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The González Byass-Tío Pepe store in Jerez has been recognised as the Best Winery Shop in Spain at the International Wine Challenge Merchant Awards Spain 2016. The jury of the contest unanimously granted this award to the Tío Pepe Shop, which it described as "a unique space that unites sale with wine dissemination, having become much more than a mere store for the winery’s own products and wines".
Located inside the historic González Byass wineries in Jerez, next to Calle Ciegos, and described as one of the most beautiful wineries on the planet, the Tío Pepe Shop goes much further than selling wine products. Its philosophy aims at remaining in the heart of every visitor by making them live a unique and unforgettable experience around the world of wine.
In this commitment to fidelity, intimacy and friendship, emotion and passion usually remain in the memory of visitors. Cocktail workshops, blind or food-and-wine tastings and courses for the most daring ones on how to use the venencia surprise the wine tourists as they tour a space home to the best secrets of all the González Byass wines and premium spirits.
Creativity and innovation go hand in hand in this shop, which also houses fashion collections inspired by the Tío Pepe brand, literary and artistic proposals around the world of wine as well as some original merchandising, which always features the commitment of González Byass with the natural social environments.
With this award, the Tío Pepe Shop becomes a place of reference in the world of wine: a shop fully powered by the passion for wine.