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Tio Pepe will be available in a limited-edition design this summer with a #SherryRevolution theme. The brightly coloured packaging will give Tio Pepe enhanced shelf stand out and uses the iconic Tio Pepe hat and jacket design throughout to celebrate the leading fino’s rich heritage.
Sherry sales soared over lockdown and the campaign celebrates this rise whilst inviting consumers to learn more about Tio Pepe and join the #SherryRevolution! The special packaging will be supported with a digital advertising campaign, consumer competition and dedicated landing page.
The limited-edition pack will be available across retailers throughout summer 2021.
