The media preferred Tío Pepe in 2014

Tío Pepe has emerged as the brand of wine in Spain with the greatest media presence in 2014, according to Castro Galiana, a consultancy firm specialised in wine communication. This study, which excludes all advertising campaigns, analysed 20,079 news related to the wine sector, signed by 1,325 authors, who cited a total of 1,525 wineries in 52 magazines and over 300 regional editions of 97 newspapers. The result: this fino sherry from Jerez was the most cited wine. In 2014, Tío Pepe was the star in several wine tourism experiences, such the as the Tío Pepe Festival or the Sherrymaster by Tío Pepe, and also in sherry-related events, such as the International Sherry Week by Tío Pepe and the Sherry Festival. In addition, the brand inaugurated the Tío Pepe Roundabout in Jerez de la Frontera as well as the new location of the Tío Pepe neon sign at Puerta del Sol in Madrid. With Tío Pepe, one of the most recognised Spanish brands worldwide, González Byass promotes international expansion, the culture of sherry and the “#SherryRevolution".