Tío Pepe puts its hat on the Seville tram.

The Seville tram is now wears in the Feria way. Tío Pepe has adorned the tram with a polka dot dress and a wide-brimmed hat. Without a doubt, this is the best clothing possible to celebrate the most important yearly event in Seville: its famed Feria de Abril or Seville April Fair. Until next May 3, users of this transport will enjoy this original and creative campaign, which will bring some new colours into the tram and fill the whole city with a merry atmosphere. Some world-famous monuments of Seville –such as the Santa María de la Sede Cathedral and its bell tower La Giralda– will witness the passing-by of a highly particular traveller: the Seville tram dressed in a polka-dot dress and covered with the Tío Pepe hat. The perfect Andalusian ambassador who will certainly be the star of thousands of snapshots in the streets of Seville.